FOR HOME SELLERS · CAPE CORAL TO BONITA SPRINGS
Sell Your Home With Confidence
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Top dollar, less stress. Since 2019, 88.5% of our listings have sold, at an average of 98.4% of list price. Let's talk about yours.
FOR HOME SELLERS
OUR FOUR-PART SELLING PLAN
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Since 2019, 88.5% of our listings have sold, at an average of 98.4% of list price. Our goal is simple: sell your home for the highest price the market will bear, in a time frame that fits your plans, with as little stress as possible.
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1 · Product
Where a little time or money before listing earns a better return on the sale.
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2 · Place
Showing buyers what makes your location special: the water, the neighborhood, the lifestyle.
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3 · Promotion
Professional photos and aerials, your own property website, social media and print, everywhere buyers look.
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4 · Price
A pricing strategy built on what's actually selling near you, and where the market is heading.
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They sold our house in 21 days after more than a year on the market and two agents.
— BOB & DEB, SELLERS
EVERY SALE HAS A STORY
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Whatever is behind your move, we'll build the plan around it.
Moving Up or Downsizing
We time the sale and the purchase together, so you're not carrying two homes, or moving twice.
Estates & Life Transitions
After the loss of a spouse or a loved one, AJ works patiently with families and executors on cleanouts, repairs and timing, so nothing feels rushed.
Selling From Up North
Seasonal owner? We handle showings, vendors and updates while you're away, and closings can often be done remotely.
Getting Ready to List
Where a little time or money before listing pays off, and where it doesn't. Start with our free guide.
More for sellers: Lifestyle Communities · Flood Zones, Insurance & Your Sale · Seller Net Sheet · Community Guides
SELLER QUESTIONS
SELLING YOUR HOME: COMMON QUESTIONS
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How do you decide what to list my home for?
We start with what's actually selling near you: recent sales, the homes you'd compete with and the ones that didn't sell. Then we adjust for what moves price here, like water access, updates, roof age and flood zone. You'll see the comparable sales and our reasoning, not just a number. Request your free home value.
How much does it cost to sell a home in Southwest Florida?
Besides commission and your mortgage payoff, sellers here usually pay roughly 1.3% to 1.5% of the price in closing costs: Florida doc stamps on the deed ($0.70 per $100), the owner's title insurance policy, title company fees and any HOA estoppel fee. You'll also credit the buyer your share of this year's property taxes. Our Seller Net Sheet calculator estimates your numbers.
Should I fix things up before I list?
Sometimes. A little time or money in the right places, like paint, landscaping and small repairs, often pays off, while big remodels rarely do. Our free guide, 12 Tips to Help Sell Your Home, walks through what's worth doing.
How long will it take to sell my home?
It depends on price, location and condition, and it changes month to month. Since 2019, 88.5% of our listings have sold. We'll show you how long homes like yours are taking right now, and our monthly Lee County market report tracks it by city.
Can I sell my home as-is, or quickly?
Yes. If a traditional listing isn't the right fit, we work with trusted investors who can buy as-is, with no repairs or showings. We'll lay out both options side by side so you can compare what you'd walk away with.
What paperwork should I have ready in a flood zone?
An elevation certificate, wind mitigation report, 4-point inspection and your roof and permit dates help buyers get insurance quotes quickly, so fewer deals fall apart late. See Flood Zones, Insurance & Your Sale.
SELLER NET SHEET
What Will You Walk Away With?
Estimate your proceeds with the costs Southwest Florida sellers actually pay: commission, doc stamps, owner's title insurance, HOA estoppel and property tax proration. Try the free Seller Net Sheet calculator
COMMUNITY GUIDES
Find Your Community
Every neighborhood sells a little differently. Our guides cover what buyers love about each area, what they ask about, and the latest market numbers from our monthly report.
Cape Coral — More waterfront than Venice, Italy: about 400 miles of canals, Gulf-access boating and room to spread out.
Fort Myers — The City of Palms: a riverfront downtown, historic neighborhoods and well-known golf and lifestyle communities.
North Fort Myers — A quieter pace across the river, with waterfront neighborhoods, acreage and 55+ golf communities.
Estero — Gated golf and lifestyle communities, great shopping, and the airport close by.
Bonita Springs — Gulf beaches, a riverside downtown, and golf, gated and waterfront communities.